Alternative Website Promotion Techniques That Work

Web promotion techniques are needed to increase website traffic and in turn improve business. Some techniques though costing nothing or costing very less can work wonders to the business. Though many web promotion techniques are there, only some may be relevant/ beneficial to a particular business. A web owner is probably the best person to choose the promotion technique that will work for them.

Here are some alternative web site promotion techniques: Placing banner Ads in popular sites. The banner content has to be really attractive and interesting to first grab the attention of the user and next to prompt them to click on the banner and enter the site. Many banners are designed with images, animations and pop up phrases that trigger interest. Banner brokers provide complete banner services starting right from designing to hosting them in appropriate sites. It is possible to track the number of clicks on the banner which actually gives the count of web site traffic generated through a particular banner. Based on this count, it is possible to decide the most effective banner and the best site to put them on.

Through the use of a technique called affiliate program, an associate of a business will be able to sell the products and services of the business through their own web site. For this, they are usually paid a percentage commission. The affiliate program works well for businesses and is a technique that is widely followed because every one involved is benefited by this. The system involved is quite complex and may not be within the scope of a web site owner who is inexperienced. There are affiliate brokers who can take care of running the affiliate program for a web site. This way the owner is freed from the tasks of maintaining the systems and to track the sales transactions. Typically, the affiliate brokers take a cut from the sales that happen. So, the risk is reduced for the owner because he does not pay unless a sale takes place.

Using offline and online media to promote a web site is also a feasible web promotion idea. Advertisements can be placed through print, audio or visual media. It will make sense to choose magazines or newspapers that reach the right target audience. For instance, if the web site sells art, art magazines can carry their advertisement. The press release content has to be brief, to the point and be interesting. Online advertisements can be placed in the form of articles and submitted to ezines and web sites that accept them. Again, the advertisements should be attention grabbing to serve their purpose. There are professional copywriters who undertake writing articles and press releases that are effective and produce results. Referrals and word-of-mouth advertising are other techniques that can be used to promote web sites successfully. The web site could have a facility to allow users to trigger referral messages. Word-of-mouth promotions could be carried out by displaying your site URL through T-shirts, on cars and on accessories like bags of customers.

Using a Blog With Internet Marketing

Internet Marketing appeared only a couple decades ago but has had a very fast growth since online marketers developed a safe payment system. Losing the money was the greatest fear people had and the reason why they were so skeptic about using the internet. It is now a very popular internet business as it enables people to do their daily or special shopping in a very comfortable, easy and most of all, fast manner.

This business resembles fashion a lot. As seasons change and new clothes and styles appear on the market, new businesses appear as well as new marketers with revolutionary ideas. This is one of the reasons why trends come and go in an Internet Marketing sector. It is how the multicultural online marketing appeared or the social marketing; target marketing and video marketing are also trends which in fact proved to be very useful and helped the development of marketing on the internet and increased the traffic rates.

Blogging is one other trend in internet marketing, actually one of the most popular, as its results are highly satisfying. Blogs are not new on the internet. It is a common use among internet users to have one or even more blogs. They are very popular because they only contain updated information and allow people to share their thoughts, feelings, emotions and fears. People with a perfect mind for internet marketing saw the idea as a useful internet marketing strategy and took advantage of it. They actually started to use blogs as a means of doing internet marketing.

You might ask yourself the question how this is possible. Well, due to the fact that on a blog it is you that writes and creates everything, there are no boundaries. It is just you and the blog page and there is no interdiction about promoting and selling one or more items. It is your decision on what is best to do with your blog. It is a great way of internet marketing because even though not every internet user has a blog, they certainly visited one or more at least once, so the traffic rate is very good.

This method of internet marketing can turn into a very complicated one, but only as long as you permit it. There are internet marketers or bloggers, if you want, who make amazing profits, even six figures ones out of it. You can be one of them as long as you learn that a small start is always a better one; foundation needs to be solid and constructing it bit by bit is always easier than doing everything at the same time. You can get confused and forget the things that are essential.

You can start an internet marketing business directly with a blog or create one in addition to the website in case you are not new. Either way, you will soon find out that it really works and that it was worth the sacrifice of doing through a hard work of getting informed and the difficult process of assimilating the knowledge and the terms.

Reselling Great Products – The Ideal Home Based Business

If you are looking for the easiest way to start a small home based business and you have no cash to invest, look no more. Selling or reselling other companies’ products on your own website, with Pay Per Click campaigns or by article marketing are just a few of the ways your could market your new home based business.Companies like Amazon, to mention one of many have made it easy to promote their own products on your website. You don’t have to pay a fee, or keep a stock. You just advertise their product on your website and get a commission for every sale you send them.The best way to make this work is to find a popular niche where customers are dying to buy and there aren’t that many sellers to take the slack. The research required to make that happen is the hardest part of this home based business. That applies to traditional businesses also, thinking out of the box and moving before the rest of the herd is what makes the best succeed.Another quick way to get a taste of what it is like to start a home based business is to start your own eBay shop. This can be a simple shop to start with. Just a place to sell your old CD’s and unwanted presents. If it works you can start buying products cheap online and reselling them at eBay.These systems are great because their lack of initial investment. If you do not make money with your new home based scheme immediately just remember that starting a business can cost thousands of dollars in the real world with no guarantees of success while legitimate online businesses can cost from very little to nothing to start up.

How To Build A Home-Based Business – Four Steps To Get Things Started

Do you want to build a successful home-based business but aren’t sure exactly how to get started, what to sell, or what the right steps are to get started immediately? This is normal, as most people who are interested in starting a home-based business don’t actually have any business experience, nor is there any readily available information available in a convenient location. With that said, there are many people who have successfully started a home-based business and achieved fantastic levels of success, simply from trial-and-error, hard work, and persistence.There really is a blueprint for achieving success, and while it is simple and straightforward, it takes a lot of hard work and dedication to actually achieve success using this blueprint. So if you have ambitions of starting your own successful home-based business and are ready to learn the right way to do things, then you are about to learn exactly how it’s done.First thing you must know is that all of the “opportunities” that you see online, where people are making thousands per day by doing a few things are bogus scams. There is no such thing in this life as easy-money, and the sooner you accept this fact the sooner you will be able to achieve some real success. If you want success you will have to work hard, so if you are not afraid of hard-work, you will likely achieve success.Here are 4 steps to get your home-based business started on the right foot:1 – Decide on a productIf you want to make the most money possible you will have to create your own products. If you want to make your life simple and earn the most money, digital products are the way to go. Creation of ebooks, MP3 programs, video courses, etc are a great way to make money over and over by doing the work only once.2 – Set up a websiteIn today’s day and age, you absolutely need a website if you want to build a successful home-business. After you have set up your own website, simply upload your products to the site and start selling.3 – Start building a customer listSet up an autoresponder, which is some software that allows you to capture leads from your website and market to them over and over through email. This tool is indispensable and is one of the major keys to achieving major success with an online business.4 – Drive traffic to your siteThe more people you can get to your site the more leads you will capture. From here, all you have to do is let your autoresponder do the rest of the work for you by sending emails and making sales. There are many free ways to drive targeted traffic to your site, so by testing and using those which produce the best results you can grow your business quickly and consistently.

The Beauty & the Frustrations of an Internet Home Based Business

Introduction:The reason why we are able to write on this subject is because we have been through the process of everything that we are writing about. If you would like to catch up on our previous articles you can visit our blog, there you will find all our previous materials relating to subjects like the one mentioned above.Unlike most of our past work experiences if something went wrong in the workplace, in relation to equipment, advertising, or even a fellow co-workers did not turn up for work, the problem and the cost of the problem overall was that of the company and not you as the worker. Admittedly, if you where the manager then depending on your responsibilities you may be initially in charge of sorting out the problem but the overall expense comes down to the company owners and not you. Having your own International Home Based Business (International, in our case anyway) you are responsible for all aspects of your business, so lets discuss the frustrations.Frustrations:Most people starting off in their own Internet Based Business will have a huge learning curve in relation to (1), being a business owner and (2) being responsible for every decision made in relation to funds spent in and on your business. This normally comes down to advertising. To be successful in the Internet field you have to advertise on the Internet and be able to advertise successfully or the Internet will gobble up your money. This is experience talking (or writing for that matter). These costs coupled with education needed to be able to advertise on the Internet successfully can amount to quite large sums of money in the beginning. Not a lot of people will tell you that, we are, it can be quite expensive, so tread carefully.Before we actually get into the frustrations proper, here is a huge piece of personal advice and that is, get educated on the Internet before you start spending, it will be money well spent. Even the best in the world have coaches; I believe Tiger Woods has seven different coaches at this present time in his life. We are however, speaking from experience and if you would like to be guided where to get the education from then please feel free to contact us, this is a give and get world. Our information is totally free, where here to help if we can.Frustrations Cont:Identifying an educator was one of our major frustrations that challenged us. Trying to identify a coach who can give us the education we needed to have a successful Internet business was really tough going for us. Everyone we turned to either did not want to give out names or advised to do our own research. Just give me a reputable person who can help us!!!! There are tons of people out there on the web right? Everywhere you turn they are popping up everywhere. Even though you are in the Internet business it does not stop you thinking about being ripped off, we all tend to be skeptics at this time right? Frustrated or what!!! You guessed it. So thousands of dollars later and a ton of wasted marketing however, if we where educated properly in this field we could have put to our hard earned money in advertising that works if only, if only someone could guide us to the correct person.We eventually found our educator so, on that note you can use us for this information and save yourself thousands of dollars. We at this time introduce all our new team members to our educator personally. Look after your team and they will look after you.Beauty:We now arrive at the best part of the article and of course that is the beauty of having an International Home Based Business, working from home and having the beauty of working your own hours. And, with most Home Based Businesses as long as you have a laptop and a cell phone you can conduct your business from anywhere and from any country. You are answerable to no one except yourself, which in turn requires your own self-discipline of course. The beauty about an Internet Business is once you have sorted your Internet marketing out and the money starts to roll in that’s when the beauty of a Home Based Business really starts to take its affect. And, you absolutely realize that it was one of the best decisions you made in your life and you would not have it any other way. So if your struggling at this time just hang in there, it will come to fruition. Any successful Home Based Business Entrepreneur will tell you they would not have it any other way and I support that statement 100%. If you are a struggling Home Based Business Entrepreneur, feel free to contact us to see if we can help in anyway, we are here to offer up any information we may have that may assist you. Additionally, if you are thinking of going into the Home Based Business field we offer a free 30-minute consultation answering any questions you may have. This is Michele & Deka signing off. To Your Success.

An Introduction to International Business Cultures – Asia

Students who’ve completed a foreign policy or international business program of study might be eager to begin working in a foreign country. Perhaps they might be a bit ambivalent or scared, too. After all, the business practices of various nations in Africa, Europe, Asia – and even, North America – can differ vastly from American business customs and etiquette.

Several Asian nations, notably China, Japan, and India, have the potential to dramatically shape the world economy over the next decade. Across Asia, workers highly skilled in computers, engineering, manufacturing, and biological sciences are revolutionizing global methods of innovation, business, and production. It will become more likely over the next decade that a business college graduate will work with professionals from one or more of these Asian nations – especially if that graduate pursues a career path with many international opportunities.

Developing cultural sensitivity and awareness is very important for cross-cultural exchanges. This article will explore some common business basics among people of several different Asian nations, while offering little-known, fun tips and facts.

Building relationships: Chinese, Japanese, and Indian international business

Asian cultures tend to be much more collectivist than Western counterparts. In business decision-making, the group as a whole chooses a course of action. An individual worker’s identity is strongly shaped by the group for which he or she works. In American business, conversely, one is much less likely to see collaborative strategies – though the newest generation of American office workers is beginning to change this. International business program graduates who work in China, Japan, or India might wish to develop their group work skills further before heading abroad.

Greeting individuals with a handshake, a slight bow of the head, and eye contact is polite. The firm, authoritative American handshake can be overkill overseas. Touching other professionals is taboo in Asia. Personal space is important; it is not considered polite to stand very close to someone. It is always best to observe the behaviors of your professional associates, and act appropriately.

Expect business to be conducted in a slow, deliberate fashion, and rushed business deals to be regarded as highly suspect. Speak slowly and clearly, and present new ideas cautiously. Aggressive proposals or overly showy body movements will not be interpreted well. Being on time is also essential. Asia is a continent of punctual business professionals, and it makes good sense to be early — or, at the very least, on time — to each new business meeting or collaborative opportunity. It also helps to be willing and able to gently negotiate and compromise. Consensus-building trumps maverick ideas in Asian countries.

Building strong business relationships is absolutely paramount in Asian countries, too. American workers abroad are at a disadvantage in this regard, because they will need to overcome cultural barriers to build trust and respect. They will also need to demonstrate their business skills in an honest, but not boastful fashion. Talking less and listening more are always wise moves when meeting a new business colleague. Status and rank are of greater importance in Asia than they are in mostly-egalitarian America, so pay attention to who’s who in a company – but, of course, get to know everyone with whom you will be doing business.

Customs for Asian countries

Of course, Asian business cultures will vary in their customs. In Japan, for example, gift-giving is much more acceptable than it is in China – although gift-giving can be an appreciated token if done correctly. Each Asian culture also tends to prefer some ways of greeting professionals over others. Typically, using the last name and the person’s professional title (such as ‘Dr.’) indicates respect. Asian business dress is sometimes more formal than standard American business dress, especially since jeans and t-shirts have become more acceptable in the American post-dot-com age. Navy, black, or grey business suits with conservative ties for men; and dark dress suits or formal, conservative sheath dresses and jackets for women will work well. Business shoes should be dark, polished, and as conservative as possible.

The presentation and reception of business cards is also important in Asia. It is most polite to have your business card printed double-sided, with the Asian language on one side and English on the other. You should offer your business card with the Asian language side facing up. When accepting other business cards, treat them as valuable: Study them carefully to memorize names and information, and never stuff them into your pocket. For your business cards, you might want to consider purchasing a hard case that snaps shut, and which can be tucked discreetly into a briefcase or purse after the card exchange has occurred.

Working abroad can be great fun. Americans can learn much from their Asian professional counterparts, and, by following some simple etiquette guidelines, can enjoy a most enriching cross-cultural experience.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.